The Msida Gostra is a Maltese tradition that dates to the 1800s. Men run up a 30-foot pole smeared thickly with lard, grease and cactus.
Whoever grabs one of the three flags on the end claims local fame, glory, and sometimes even a trophy.
It's held in various towns across the Maltese islands, and this one was in Msida, a town close to Valletta. These guys spin dramatically off the pole and tumble into the water, but it doesn't deter them, and they just keep on trying until all the flags have been claimed.